In a bold strategic maneuver signaling a significant pivot beyond its established electric truck and SUV domain, Rivian's electric bicycle division, n...
Editorial Team
World Of EV

In a bold strategic maneuver signaling a significant pivot beyond its established electric truck and SUV domain, Rivian's electric bicycle division, now operating independently as 'Also', has concluded a monumental $200 million financing round, catapulting its valuation to a staggering $1 billion. This landmark funding, finalized on March 31, 2026, positions 'Also' as a formidable new entrant in the rapidly expanding electric mobility sector and underscores a calculated diversification strategy by its progenitor, Rivian.
For years, Rivian has captivated the automotive world with its rugged R1T pickup and R1S SUV, carving out a niche in the premium adventure EV segment. However, like many pioneering EV manufacturers, the journey has been fraught with production challenges, supply chain hurdles, and the immense capital expenditure required to scale vehicle manufacturing. The spin-off and subsequent robust funding for 'Also' represent a strategic shedding of weight, allowing Rivian to de-risk its core business while simultaneously capitalizing on adjacent, high-growth markets. This move echoes a broader industry trend where traditional automakers are exploring micro-mobility solutions, recognizing the shifting landscape of urban transportation and last-mile logistics.
Beyond the impressive financial injection, 'Also' has simultaneously unveiled a strategic partnership that promises to inject its electric bikes directly into the veins of urban commerce: a collaboration with DoorDash. Under this agreement, 'Also' will become a key supplier of electric bicycles for DoorDash's vast delivery fleet. This partnership is a masterstroke for 'Also', providing immediate, large-scale deployment of its products, invaluable real-world operational data, and significant brand visibility. For DoorDash, the move aligns perfectly with growing pressures for sustainable delivery options and offers the potential for enhanced operational efficiency, reduced fuel costs, and a broader recruitment pool for its delivery drivers.
For Rivian: This is a shrewd diversification play. By spinning off 'Also' and securing external funding, Rivian can maintain focus on its capital-intensive core EV business while still participating in the lucrative micro-mobility market. It demonstrates Rivian's foresight in recognizing that the future of mobility extends beyond four wheels. This could provide a much-needed revenue stream and demonstrate to investors a broader strategic vision beyond just electric trucks and SUVs.
For 'Also' (and the e-bike market): The $1 billion valuation validates the immense potential investors see in the electric bicycle industry, particularly the enterprise and last-mile delivery segments. 'Also' immediately becomes a major player, leveraging Rivian's engineering DNA and design prowess. Expect this partnership to accelerate innovation in purpose-built delivery e-bikes and challenge established players in the commercial e-bike space. This could lead to a 'Tesla moment' for enterprise e-bikes, setting new standards for performance and integration.
For Last-Mile Delivery Services: The DoorDash partnership highlights a growing trend towards electrifying and optimizing delivery fleets. E-bikes offer a sustainable, cost-effective, and often faster solution for urban deliveries compared to traditional gasoline vehicles or even larger electric vans in congested areas. This move will likely pressure competitors to follow suit, further accelerating the adoption of e-bikes in logistics.
For Consumers: While not directly impacting individual buyers initially, the success of 'Also' in the commercial space could eventually trickle down into consumer-grade products, bringing advanced features and reliability born from rigorous delivery use to the broader e-bike market.
This strategic spin-off and partnership represents a decisive move by Rivian to capture a significant share of the evolving mobility landscape. 'Also' is now poised not just to ride the wave of e-bike popularity but to actively shape the future of sustainable last-mile delivery. The coming months will reveal just how quickly this new billion-dollar entity can accelerate its impact on our cities and how Rivian's initial vision blossoms beyond the open road.